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What Is Web Scraping?

A practical explanation of technology, applications, quality and legal considerations.

What Is Web Scraping?

Web scraping is the automated extraction of information from websites. It turns the public web into a structured source for insight into brands, pricing, products and assortments.

From web page to usable data

Software visits sources, selects required fields and converts them into a consistent structure. Collection can then run repeatedly without manual copying.

How web data is used

Businesses, comparison platforms and public organizations use web data for price comparison, analysis, research and monitoring.

Full-service scraping

Custom software aligns sources, fields, frequency and delivery with the business need. Monitoring and quality controls keep the data usable when websites change.

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